This study was carried out to reveal the economic feasibility of industrial hemp cultivation. The primary material of the study consists of data obtained through the surveys and interview from 15 hemp farmers which were chosen purposefully in Vezirköprü district of Samsun province. The data used in the analysis covers the 2018-2019 production season. Hemp farmers were divided into 5 groups according to hemp production purposes, and their profitability was analysed with profitability analysis. Double exponential smoothing method was used in order to make the next years predictions on imports and cultivation areas of hemp in Turkey and the World. In this research, hemp cultivation in Vezirköprü
This study examined the willingness of conventional hazelnut farmers to transition to organic hazelnut production and identified key factors for stimulating such a shift. Face-to-face interviews based on a structured questionnaire were conducted with Turkish farmers who use conventional methods of hazelnut production. A total of 120 interviews were conducted and subjected to data analysis. Logit analysis revealed that the farmers’ decision to transition to organic farming is significantly influenced by several demographic factors (including farmer’s experience, available family labour, available land for organic farming and sufficiency of tools and equipment) and attitudinal predispositions (holding a positive attitude towards organic agriculture). Findings suggest the need for policy actions to support a more willing acceptance of organic farming practices among conventional hazelnut growers, with anticipated positive effects on both the environment and consumer demand.
The objective of this study is to determine the consumption behaviour and factors affecting the consumption of bee products of consumers in Kahramanmaras. The main material of the study is the data obtained from surveys conducted with 270 consumers living in Kahramanmaras city centre in 2018. Descriptive statistics, One-way ANOVA and t-test were used to analyse the data. According to the results, while 84.4% of the consumers consume honey, the percentage of the consumers consuming pollen and royal jelly are 7.8% and 1.5% respectively. Moreover, 28.5% of the consumers stated that they consume honey every day, whereas the share of the consumers consuming comb honey every day is 25.6%. In addition, most of the consumers prefer to buy honey from producers and markets. According to the results, factors affecting the amount of honey consumption are gender, income, the number of individuals in the family and the condition of having diabetes. On the other hand, marital status, age, and education level of consumers were not found to be importand factors on the amount of honey consumption.
Yeşil pazarlama, fiziksel çevre üzerindeki olumsuz etkileri en aza indirmek veya çevre kalitesini arttırmak için tasarlanan ürün geliştirme ve pazarlama faaliyetleridir. Bu çalışmanın amacı Kahramanmaraş kent merkezindeki tüketicilerin yeşil pazarlama yöntemiyle sunulan ürünlere ilişkin tüketici tercihlerinde etkili olan faktörleri belirlemektir. Araştırmanın ana materyalini Kahramanmaraş kent merkezinde 271 tüketici ile yüz yüze yapılan anketlerden elde edilen veriler oluşturmaktadır. Veriler tanımlayıcı istatistikler ve ki kare testi yardımıyla analiz edilmiştir. Araştırma sonuçlarına göre tüketicilerin %76.38'inin yeşil ürün hakkında bilgiye sahip olmadığı, yeşil ürün anlatıldıktan sonra tüketicilerin %39.85'inin yeşil ürün satın aldığı tespit edilmiştir. Tüketiciler en çok gıda ürünlerinin yeşil ürün olmasına dikkat ederken en az otomotiv sektöründeki ürünlerin yeşil ürün olmasına dikkat etmektedirler. Tüketiciler en çok sağlığını korumak, en az ise prestij için yeşil ürün tükettiklerini ifade etmektedirler. Ürünlerin içinde kimyasal katkı maddeleri olup olmadığı (yeşil ürün), çevreye zararlı bir ürünü fiyatı düşük olduğu için tercih etmedikleri (yeşil fiyat), çevreye zarar vermeyen ürünlerin dağıtımında ürünlerin en kısa yoldan ulaşmasını tercih ettikleri (yeşil dağıtım), organik (doğal) ürün satın alma davranışı üzerinde reklamın etkisi olduğu (yeşil tutundurma) tüketicilerin en çok önem verdikleri yeşil pazarlama karması önermeleridir. Bu çalışmanın sonuçları, karar vericilere tüketici tercihlerini belirleyerek çalışmalarına yön verebilmelerinde önemli bilgiler sağlayacaktır.
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