Our study explored the utility of using Importance‐Satisfaction Analysis (ISA) to identify critical attributes to deer management cooperative (DMC) member satisfaction. With white‐tailed deer (Odocoileus virginanus) management by landowners becoming an increasingly popular conservation tool, DMCs represent an approach by private landowners and hunters to collaboratively improve deer herds and hunting quality. Deer management cooperatives are a group of landowners and hunters voluntarily working together to improve the quality of wildlife, habitat, and hunting experiences on their collective acreage. Deer management cooperatives show promise in providing dual benefits to hunter satisfaction and large‐scale conservation efforts such as increasing habitat connectivity. Heterogeneity of satisfaction for deer hunting is well‐documented and DMC member satisfaction is an important factor in member retention and recruitment. We surveyed 2,817 members of 45 DMCs across five states (Georgia, Michigan, Missouri, New York, and Texas) using ISA methodology to better understand their satisfaction with their experience. Hunters’ responses (n = 459) to the 22 attributes measured were segmented by their divergent motivations for DMC membership, resulting in four unique clusters for comparison (Solitude Members, Social Members, Representative Members, and Quality Harvest Members). Our results indicated that motivations for membership influenced importance and satisfaction ratings, further elucidating that multiple types of hunters and members exist within DMC networks. Areas of agreement among the four DMC clusters were the need for Neighbors to follow Quality Deer Management practices, that DMCs are performing well on members Seeing deer and Co‐op members sharing similar harvest goals, and that Preventing crop damage and the Lease value of the DMC property are low priorities. However, there was little agreement in quadrant placement among the four membership clusters for the remaining 17 attributes indicating the importance of DMCs understanding their individual members’ motivations for joining. By retaining satisfied members, DMCs can continue to provide the hunting quality expected as well as the tangential conservation benefits. © 2021 The Wildlife Society.

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Since the early 1980s, Quality Deer Management (QDM) has been used widely to manage populations of white‐tailed deer (Odocoileus virginianus) in the United States. Since 2000, QDM has been a catalyst behind a suite of deer management cooperatives (DMCs) forming across the United States. Although QDM has grown in popularity among North American deer hunters, large‐scale implementation of multi‐landowner DMCs relies on voluntary changes to implement structured hunter harvest behavior to achieve management goals. Therefore, a national review of how DMCs influence harvest behavior of hunters and if the DMC model works to accomplish deer management goals is warranted. We assessed if DMCs change the harvest behavior of their members, and if factors such as state, motivations, and length of membership influence change in hunter behavior. Results from our survey of 459 DMC members across 5 U.S. states found that DMC members' harvest behavior changed after joining their DMC. Deer management cooperative members reported they were more likely to harvest does, less likely to harvest yearling males, and more likely to pass on the harvest of a 3.5 year old (or younger) males after joining the DMC. When analyzed at the state level, Texas and Georgia saw the largest gains in perceived hunt quality (≥ $\ge $2.5 point gain on 1–7 scale) and QDM implementation. Motivations for joining the DMC had little impact, but length of membership influenced hunt behavior with more tenured members (>5 years of membership) being more likely to follow QDM practices. Our results suggest that DMCs serve stakeholders by increasing perceived hunt quality, assisting agency personnel with non‐regulatory avenues to address management goals, and developing a community engaged with local wildlife management. Deer management cooperatives occupy the critical nexus of agency needs and private landowner deer management objectives, often at scales larger than a single private landowner, that are necessary for effectively managing wild deer populations. Although DMCs may not be widely implemented, they may address a myriad of management objectives that public and private stakeholders desire.