In the field of surface plasmon-mediated photocatalysis, the coupling reactions of p-aminothiophenol (PATP) and p-nitrothiophenol (PNTP) to produce p,p′-dimercaptoazobenzene (DMAB) are the most widely investigated systems. However, a clear understanding of the structure−function relationship is still required. Here, we used tip-enhanced Raman spectroscopy (TERS) to study the coupling reactions of PATP and PNTP on well-defined Ag(111) and Au(111) surfaces using 632.8 and 532 nm lasers. On Au(111), the oxidative coupling of PATP can proceed under irradiation by a 632.8 nm laser, and the reductive coupling of PNTP can only occur under irradiation by a 532 nm laser. Neither wavelength of laser light can induce the coupling reactions of these two molecules on Ag(111). Density functional theory (DFT) was used to calculate the stable adsorption configurations of PATP and PNTP on Ag(111) and Au(111). Both the adsorption configurations of the two molecules on the surfaces and laser energies were, experimentally and theoretically, found to determine whether the coupling reactions can occur on different substrates. These results may help the rational design of photocatalysts with enhanced reactivity.