The present paper describes the process of moving from a research study of most common vulnerable non-structural elements, to deliver solutions, tools and guidelines to improve understanding of and responsiveness to community concerns about seismic risk and non-structural elements. The observed damage to non-structural elements following recent earthquakes in Italy, Portugal and Iceland, were used for designing communication tools under the KnowRISK EU project for multi-stakeholders (students, business and citizens): the Practical Guide, the Students Short Guide, the KnowRISK Portfolio of Solutions, the Move, Protect and Secure video, the augmented reality apps, the maquettes, the students notebooks, videos, board games and hands-on tools. The philosophy behind these deliverables is that some risks, once identified, can be eliminated or reduced by informing people and suggesting preventive or emergency measures. These tools are devoted to improving the seismic performance of non-structural elements and to reduce the associated economic losses, loss of functionality, and potential threats to life safety. The rationale behind the selection of the information that people need to know for converting knowledge to more safety is discussed and a description of the transference of the findings of research to communication solutions is presented. The tools were planned following the engagement-model in risk communication to ensure that needs of communities and selected stakeholders were acknowledged, and that recipients are addressed in a way that appeals to them. Different media and communication channels such as print, television, online, face-to face communication and interviews were used for risk communication.
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