Being affected by the rapid change in internal and external environments in past years, the fiercer competition has resulted in the declination of toy industry. For the sustained-yield management, toy manufacturers have been searching for strategies. In the consumer-oriented era, an enterprise has to precede statistics education of toy designers so that the market survey could accurately analyze consumer needs to establish differential products for creating product value and meeting consumer needs. The supervisors, employees, and customers of Traxxas are the major research subjects for the questionnaire survey in this study. Total 300 copies of questionnaire are distributed and 236 valid copies are retrieved, with the retrieval rate 79%. The research results reveal significantly positive correlations between 1.product design and purchase intention, 2.statistics education and product design, and 3.statistics education and purchase intention. According to the results, suggestions are proposed, expecting to assist domestic toy manufacturers in the future development of product design for the sustained-yield management.
The change in the original business model of social networking sites connects people in the world together and transfer social activity in real life onto networks that people could precede social activity without going out. It is the social model mostly expected by modern people. Nonetheless, such a behavior model slowly changes the marketing pattern of electronic commerce. The high standardization of model toys facilitates the use and assembly. Unlike clothing which needs to try on or food which could easily rot, e.g. agricultural products, toys are suitable for being sold on the Internet. Aiming at social networking site members of Taiwan toys, random sampling is used for distributing 420 copies of questionnaire in this study. Total 327 valid copies are retrieved, with the retrieval rate 78%. The research results conclude positive and signifi cant eff ects of 1.word-of-mouth on attraction of social networking sites and 2.attraction of social networking sites on purchase intention, as well as positive eff ects of 3.word-of-mouth on purchase intention. According to the results to propose suggestions, it is expected to help toy industry in Taiwan attract users participating in social networking sites with the characteristics of social networking sites to achieve the marketing objective.
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