This paper studied the experience of Japanese cars went beyond American, according to the development of independent brand auto ,interposed the strategies of strengthening technical innovation of independent brand automobile, attaching weight to product quality of independent brand auto, and further adjusting automobile industrial policy with Chinese characteristics.
According to the teaching experience coming from the Application - oriented Higher Education, the article r analysed the question to the course of the Automobile Marketing practice and proposed the countermeasure to improve the teaching results such as teaching scene, set up the second classroom as well as strengthen the drill simulation during the teaching .
Through the present situation research to the development of EV in China, analyzed of China's EV with a foreign related technology gap, EV development related facilities and EV marketing problems, combined with the development of our country market is actual, discussed EV technology innovation, EV infrastructure the construction and management and to improve the EV industry policy countermeasures.
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