We live in a world of digital ubiquity, where use of information technologies (IT) has permeated every single aspect of our daily life. Carter and Grover (2015) introduced IT identity (ITID) as a measurable construct into IS literature to explain this intertwinement. Since then, it has provided a theoretical foundation for behavioral research in various contexts in IS and other disciplines as well. To reach a better understanding of this emerging phenomenon of interest and the current state of knowledge, this paper aims to review and analyze the increasing literature on ITID concerning its antecedents and consequences in its nomological network. As the first literature review on ITID construct in IS research, this paper contributes to the overall understanding of ITID in order to demonstrate the importance of ITID in a wide range of behavioral IS topics.
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