Purpose -In Iran the role of entrepreneurs in developing communities is considered to be a special issue by planners and policy-makers; thus the aim of this paper is to explore and examine some of the main structural, behavioural and environmental barriers faced by entrepreneurs in Iranian public industrial corporations. Design/methodology/approach -A survey (questionnaires and interviews), observation and available documentation formed the main methods (triangulation) for the generation of relevant data. Thirteen public organisations responsible for social affairs in the country's budget document were involved. Using an unlimited sampling formula and a categorised random sampling method 220 organisations were accessed, from which 169 questionnaires were received and analysed. Findings -There is a direct relationship between managerial characteristics and organisational entrepreneurship. Also, there is a significant correlation between employees' characteristics and organisational entrepreneurship in public social cultural organisations. However, a host of constraints such as low income and a lack of research have caused a decrease in organisational entrepreneurship.Research limitations/implications -The survey is concerned with managers in public organisations. Future studies should include private-sector organisations, which ought to provide a basis for comparative analysis. Practical implications -There is a need for sustained structural and managerial reform. To achieve this, realistic human resource development policies should be formulated which lead to changes of attitude and behaviour in managers. Originality/value -This is a first attempt to study managers and their entrepreneurial tendencies in public sector organisations. It has policy implications for future development of the sector.

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Purpose -Analyzing organization brand is a way to services perception. Tarbiat Modares University is a university in Iran-Tehran. We have considered brand of this university in order to providing a basis for analyzing student satisfaction, creating value for its brand and providing an efficient model for managing it. For this purpose we use University Brand Ecosystem Model presented by Pinar et al (2011).Design/methodology/approach -For collecting data a questionnaire was designed consisting of 63 questions which measure student satisfaction, academic activities, supporting activities, and the effect of external factors on brand of Tarbiyat Modares University. Factor analysis shows 5 questions are inappropriate therefore we removed them. The Statistical Population is all students of Tarbiyat Modares University and the sample is 95 persons based on the Cochran formula.Findings -Findings show that academic activities (student-student, student-employee and student-faculty relationships) influence student satisfaction and Tarbiyat Modares university brand, but from supporting activities, just community service and student life entered the model. And also only two factors of external components "alumni and employers" entered the model International Journal of Academic Research in Business and Social SciencesJuly , Vol. 3, No. 7 ISSN: 2222 629 www.hrmars.com/journalsPractical implications -This survey can help Tarbiat Modares University to identify its weaknesses, develop strategies to overcome them and further improve the community's image of itself.Originality/value -This paper presents the crucial dimensions of university activities for building successful brand.