Purpose
The purpose of this paper is to revise the Kano evaluation table and separating indifference attributes in order to develop satisfaction and dissatisfaction indexes.
Design/methodology/approach
The indifference requirements have been separated and reclassified, and after revising Kano satisfaction and dissatisfaction indexes based on the new evaluation table, the developed Kano model has been examined in the city of Isfahan regarding attributes of candidates in the presidential election of 2013.
Findings
According to the new classification, the indifference attributes can be separated into seven types. The results of the case study also show that among 20 priorities of the presidential candidates, payment of subsidy, offering loan and financial facilities are must-be attributes; protecting investment and national production, export incentives and increasing national unity are attractive attributes; and the remaining are one-dimensional attributes.
Practical implications
The case study implies that the findings are dependent on the cultural and social context of the respondents. On the other hand, the findings of Kano model analysis are limited to short-time periods.
Originality/value
This research is typically unique in separating indifference attributes and in revising the satisfaction and dissatisfaction indexes of the Kano model. Practically, the application of the Kano model in the presidential election is also a new subject.
Today, many countries have differences ethnic, subcultures, communities and religions. Managing and making policy in this society is more difficult than en bloc societies. Therefore one of more important of their problems is making just policies, which create and preserve national cohesion. To achieving this purpose, their governments try to use a justice theory, which can apply justice among people and preserve national cohesion. There is several justice theories that may help to these kinds of societies, and each society based on its own positions select and perform one of them. Among different theory of justice, this essay studies Rawls and Macintyre theory of justice, because They play a huge role in shaping political philosophy, and also they represent two major contemporary political streams like liberalism and communitarians. The main question that this essay tries to follow is which theories of justice could be useful in multicultural society and cause to create national cohesion. This essay use descriptive and analysis method.
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