Today, green human resource management (GHRM) has become a key business strategy where HRM plays an active role in the ongoing green movement. Thus, the topic of GHRM is of growing interest among management scholars. However, despite the theoretically important role of GHRM, relatively small number of research has been discovered so far about how GHRM, in companies striving to achieve environmental sustainability, could help them gain a green competitive advantage (GCA). Thus, based on the resource-based view (RBV) arguments, the main objective of this paper is to develop a conceptual model of the relationship between GHRM and green competitive advantage through green knowledge, green values, and green commitment. This model is expected to provide a strategic map that could be utilized by the practitioners and managers so that GHRM implementation can be more effective in contributing to green competitive advantage. Overall, the present article extends knowledge on the resource-based view by contributing to the literature on GHRM and its interactions with the main assets that lead to green competitive advantage.

Green human resource management (GHRM) is one of the most critical topics that aim at driving green change and improving environmental performance of companies. However, implementing GHRM functions may pose a major challenge in Morocco since the term is still new, especially for developing countries. Thus, the present study was carried out to assess the awareness of HR managers and directors of GHRM, explore the connection between environmental concerns and HR strategies, investigate the perceived importance of GHRM, its requirements, the feasibility of its practices, and the challenges related to its implementation. For this purpose, the data required for this study were collected through in-depth semistructured interviews with HR managers and directors of four ISO 14001 certified companies, a qualitative analysis was conducted through a thematic analysis using NVIVO12 software. The results revealed that GHRM is still in its beginning stages in Morocco, faces many challenges as well as the unfeasibility of several GHRM practices. Thus, the significance of the present study stems from the fact that very few studies have explored GHRM in Morocco, which provides additional insights and perspectives into GHRM from an unexplored nation.