Micro-expressions (MEs) are important clues for reflecting the real feelings of humans, and micro-expression recognition (MER) can thus be applied in various real-world applications. However, it is difficult to perceive and interpret MEs correctly. With the advance of deep learning technologies, the accuracy of micro-expression recognition is improved but still limited by the lack of large-scale datasets. In this paper, we propose a novel micro-expression recognition approach by combining Action Units (AUs) and emotion category labels. Specifically, based on facial muscle movements, we model different AUs based on relational information and integrate the AUs recognition task with MER. Besides, to overcome the shortcomings of limited and imbalanced training samples, we propose a data augmentation method that can generate nearly indistinguishable image sequences with AU intensity of real-world micro-expression images, which effectively improve the performance and are compatible with other micro-expression recognition methods. Experimental results on three mainstream micro-expression datasets, i.e., CASME II, SAMM, and SMIC, manifest that our approach outperforms other state-of-the-art methods on both single database and cross-database micro-expression recognition. CCS CONCEPTS • Computing methodologies → Neural networks; Computer vision; Image representations.

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Research issues and data mining techniques for product recommendation and viral marketing have been widely studied. Existing works on seed selection in social networks do not take into account the effect of product recommendations in e-commerce stores. In this paper, we investigate the seed selection problem for viral marketing that considers both effects of social influence and item inference (for product recommendation). We develop a new model, Social Item Graph (SIG), that captures both effects in form of hyperedges. Accordingly, we formulate a seed selection problem, called Social Item Maximization Problem (SIMP), and prove the hardness of SIMP. We design an efficient algorithm with performance guarantee, called Hyperedge-Aware Greedy (HAG), for SIMP and develop a new index structure, called SIG-index, to accelerate the computation of diffusion process in HAG. Moreover, to construct realistic SIG models for SIMP, we develop a statistical inference based framework to learn the weights of hyperedges from data. Finally, we perform a comprehensive evaluation on our proposals with various baselines. Experimental result validates our ideas and demonstrates the effectiveness and efficiency of the proposed model and algorithms over baselines.

Personal social networks are considered as one of the most influential sources in shaping a customer's attitudes and behaviors. However, the interactions with friends or colleagues in social networks of individual customers are barely observable in most e-commerce companies. In this paper, we study the problem of customer identification in social networks, i.e., connecting customer accounts at e-commerce sites to the corresponding user accounts in online social networks such as Twitter. Identifying customers in social networks is a crucial prerequisite for many potential marketing applications. These applications, for example, include personalized product recommendation based on social correlations, discovering community of customers, and maximizing product adoption and profits over social networks.We introduce a methodology CSI (Customer-Social Identification) for identifying customers in online social networks effectively by using the basic information of customers, such as username and purchase history. It consists of two key phases. The first phase constructs the features across networks that can be used to compare the similarity between pairs of accounts across networks with different schema (e.g. an e-commerce company and an online social network). The second phase identifies the top-K maximum similar and stable matched pairs of accounts across partially aligned networks. Extensive experiments on real-world datasets show that our CSI model consistently outperforms other commonlyused baselines on customer identification.