The complexity and diversity of the nonprofit sector provides a rich landscape for academic scholarship; and, growing numbers of nonprofit scholars and their associated research publications have established the field of nonprofit research. Yet, it is unclear if this research has been applied appropriately to the evolving landscape of the sector. Although literature reviews have helped us to understand the status of academic scholarship in the field of nonprofit research, these reviews have primarily focused on particular topics without considering the field as a whole. Thus, in this study we review all contemporary nonprofit scholarship (n=972) from three prominent nonprofit journals. The review documents the development of nonprofit research as presented in these journals over the last five years and offers recommendations for future research consideration.
In the face of vaccine hesitancy, public health officials are seeking more effective risk communication approaches to increase vaccination rates. We test the influence of visual policy narratives on COVID-19 vaccination behavior through a panel survey experiment conducted in early 2021 (n = 3,900) and then 8 weeks later (n = 2,268). We examine the effects of three visual policy narrative messages that test the narrative mechanism of character selection (yourself, your circle, and your community) and a nonnarrative control on COVID-19 vaccine behavior. Visual risk messages that use narratives positively influence COVID-19 vaccination through serial mediation of affective response to the messages and motivation to get the COVID-19 vaccination. Additionally, character selection matters, as messages focusing on protecting others (i.e. your circle and your community) perform stronger than those of yourself. Political ideology moderated some of the effects, with conservative respondents in the nonnarrative control condition having a higher probability of vaccination in comparison to the protect yourself condition. Taken together, these results suggest that public health officials should use narrative-based visual communication messages that emphasize communal benefits of vaccinations.
While the public values of efficiency, effectiveness, and equity have been extensively studied in the public sector, very little research exists in the nonprofit context. In particular, we lack an understanding of what public values nonprofit leaders prioritize, why they prioritize certain public values over others, and how they balance or make tradeoffs between public values. Thirty-six Habitat for Humanity affiliate leaders from the United States were interviewed for this research. Interestingly, while the nonprofit leaders in the sample represent the same mission, they all prioritize different public values—though a plurality focuses on equity. We also found that the three primary challenges they perceive in achieving these public values relate to access, quality, and capacity. While Habitat leaders already apply strategies to deal with these challenges, we offer some additional suggestions for Habitat affiliates and similar affordable homeownership nonprofits to consider.
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