This paper introduces the concept of Affectual Dramaturgy as a lens for creating digitally mediated immersive performances in the context of cultural heritage. In doing so we bring together two disciplines, smartglass Augmented Reality design (AR) and immersive heritage performance, with the aim to innovate experiences built for heritage sites.
s Day Parade offers up images of green clad participants giving a performance of imagined Irishness. In 2007, however, along with the usual Irish school children, tidy town pageants and Irish American marching bands that have dominated the parade since its inception in 1995, 650,000 spectators came out to see Brazilian samba bands, African drummers, and a host of Irish and immigrant community groups. The cultural diversity amongst participants was evidence of the festival organizers' aim to increase the presence of the "New Ireland" in its pageant. The reasoning behind Dublin City Council's emphasis on participation by multicultural communities in the parade was to help alleviate racial tensions within the nation and to foster understanding amongst cultures in the city's changing social landscape.
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