This study investigates the impacts of various organizational ethical climates (egoism, principle, benevolence) on individual performance of bank employees. The research is conducted on the sample consisting of employees working in the commercial banks with less than 50% of state capital in Vietnam. The total of 364 valid complete questionnaires are input into SPSS database for processing. The research model and hypotheses are tested using the technique of Structural Equation Modeling. The research results show that different perceptions on organization ethical environment would lead to different individual performance. When the employee perceives his/her ethical environment as Eegoism, productivity, quality, and work efficiency would be significantly higher than those of the environments of benevolence. No impact, however, is identified of principle ethical environment on employees' performance.
The paper is aimed at estimating the impact of banking brand-image on the intention of customers and noncustomers to use banking services. The research is based upon questionnaires data from 362 random customers and noncustomers of nine banks in Vietnam, during the period from May to July of 2017, as well as SPSS 20 and AMOS were used to analyse the data and tested the estimation model, theories and hypotheses. The results show that for customers-the bank's reputation and brand attitude influence the intention banking services using; for non-customers-both brand image and brand attitude impact on the intention of the use of the bank's services. Recommendations are proposed to enhance brand image of banks for the final target of increasing banking services using.
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