This study investigated the efficacy of upward influence tactics in school counseling embeddedness. We adopted Social Identity Theory perspectives, and examined the dyadic interaction between principals and teachers in charge of school counseling (School Counseling Teachers: SCT). We analyzed 293 principals and 285 SCT in 298 elementary schools. Results indicated that the principals' recognition of Consultation and Rational persuasion was positively correlated with shared recognition in school counseling (SCT's roles and competencies). In the same way, Rational persuasion was positively correlated with the dyadic recognition of principals' involvement (fostering cooperation among school personnel and SCT's positive involvement). However, recognition of Pressure was negatively correlated with principals' involvement. Furthermore, the results reveal that school counseling embeddedness was fostered through shared recognition and participative behavior by principals.
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