PhD thesis, in the sense of a field of academic progress is seen as an important tool. Examination of doctoral dissertations written in the tourism field is an important to see that issue for evaluation in the academic field of tourism and that improvement points. The purpose of this study, to evaluate research subject of doctoral dissertations which written between the years of 1991-2010 to discover tourism network structure and to examine the changes over the years. The data was collected from National Dissertation Database of YOK between years of 1991-2010. Social Network Analysis is used to define network structure and to examine links between structures. In the study, data analysis, descriptive statistics and social network analysis has been used. At the end of the study, dissertations in tourism field are a more centralized, closed, and has a static information system rather than in a framework of research in an interdisciplinary approach was determined. In the study also the universities of doctoral dissertations, year of production and research findings on the relationship between topics and evaluations are determined.
The main purpose of this study is to determine the visual contents that should be used in food business websites by neuromarketing measurement. It is inevitable that the visual content planning to be made on a website will increase the experience performance of the users on that website. In this research, an experimental design was planned, and two websites were created from twenty-eight visual content items obtained from the literature. By creating the experimental procedure, an experimental area was prepared for eight subjects, and websites were shown to them. Electroencephalogram (EEG) and eye-tracking measurements were taken over the websites shown during the experiment. The results revealed that the experiment1 website using structured visual contents was more efficient on attention, higher concentration, and total fixation. The findings revealed that the anxiety level of the experiment2 website, which used unplanned visual contents, was more pronounced for the subjects. In light of the findings obtained in this study, professionals can create visual contents that they use on food business websites much more efficiently.
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