Digitizing social assistance for the poor has been proven to increase financial inclusion. The Indonesian Government initiated reform for non-cash social assistance disbursement in 2016. Evidence-based policy approach is an effective technique for informing the government on appropriate new regulations. A pilot project involving 4,295 participants was conducted to evaluate the following payment systems: debit card, mobile money, QR code (quick response), and NFC (near field communication). Beneficiaries utilized the funds for cash withdrawals and food purchases at bank agents. Quantitative and qualitative methods were employed in the analysis. The government decided to use debit card with multiple wallet features. A new regulation was made to support the implementation in 2017, and by the end of 2019, the government provided more than 12 million new savings accounts to the poor. Potential future improvements are proposed for the sustainability of the solution, which include a disbursement providers’ revenue model, broader financial services involvement, bank agents’ inventory system, and optimizing the latest innovations.
Mitra Bukalapak is a B2B platform that digitalises 13.1 million Warung or Kiosks to be able to sell physical, virtual, and financial products. Today, this company is still having a negative contribution margin. Research has been conducted and shows that non-T1 cities are having the highest Mitra Bukalapak agent growth. This due to the unbanked people are demanding to get a certain service. A questionnaire has been sent to Mitra Bukalapak’s agent and an in-depth interview with internal stakeholders has been done to collect the data. The analysis of the data is conducted through qualitative and quantitative analysis and found 3 potential business strategies for the company. VRIO framework is used to identify Mitra Bukalapak’s competitive advantage internally. External analysis is done through STP marketing strategy and 7P marketing mix analysis. As the result, developing a new product portfolio can be one option. Tapping into a new market and concentrating on the high-growth market in T2 and T3 cities can be another. Also boosting revenue from existing customers by giving a higher charged fee can increase the take rate. This study aims to propose a strategy for Mitra Bukalapak to get a positive contribution margin specifically through its financial services product.
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