Parts of a stimulus are perceived as belonging to a whole. The way in which the whole is perceived will influence the meaning of the parts. In other words, the meaning derived from a given part of a whole is dependent upon the surrounding parts (1).Can exactly the same film scene placed in a different context produce a different perceptual meaning for the people viewing it? This experiment was conducted in an effort to show that it is the splicing of the film which produces the desired perceptions rather than the photography per se. In many cases the motion picture maker cuts and splices together unrelated material to achieve the desired perceptions. Individual scenes are sometimes made for different purposes, at different times, and at different places but are combined in a specific order so as to give the viewer an entirely new concept that could not be derived from seeing the scenes separately or in any other order. Hypothesis Individuals will react and describe differently the same motion picture scene shown in different context. Materials A motion picture projector, screen, two short films, and a questionnaire.
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