Mood effects on automatic and controlled components of semantic priming were examined. After a neutral or positive mood manipulation, subjects underwent two blocks of a priming task. Automatic and strategic priming processes were operationally differentiated by the assumption that automatic priming remains constant during the task, whereas controlled priming develops slowly during the course of the experiment. In the first block the priming effect was greater for happy than for neutral mood participants. In the second block the priming effect was greater for neutral mood than for happy participants. The results confirm the hypothesis of a mood-dependent processing change: During early trials priming is based on automatic processing facilitated by positive mood. This processing mode is later superseded by controlled processes aided by neutral mood.
Nicht immer wird einem das Glück zuteil, den "Best Session" Publikumspreis auf der Mensch und Computer UPA Konferenz zu gewinnen und nicht immer hat man danach noch einmal die Chance, das Gesagte zu präzisieren, zu überarbei-ten und zu ergänzen. Dieser Artikel beschäftigt sich mit dem Thema "Intuitivität von Interfaces", schlägt eine Definition des häufig benutzten, aber selten bewusst reflektierten Begriffes vor und lädt schließlich ein, zu der Weiterentwicklung und Forschung an diesem Thema selbst beizutragen.
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