Srrmmary.-Sampsonand Smith's Worldmindedness scale is a 32-item disagree-agree inventory designed to assess worldminded values in individuals. This procedure, developed and tested in the United States, has here been applied to a Canadian sarnple of 9 1 company hirers of foreigo students and 21 company nonhirers of such. In doing so, the stability of previous findings for USA students and the reliability of the instrument have also been assessed. Also, using a series of disagree-agree anitudinal items, the hirers were asked about their satisfaction with and commitment to foreign student exchange programs and services. The instrument was distributed to all respondents by mail. A primary finding was that hirers of foreign students appear to have higher worldmindedness scores than North American students and nonhirers of foreign students. Implications of this research along marketing lines are discussed.

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