The purpose of this research is to find out the Indonesia Stock Exchange (IDX ) Lampung representative office in growing up society's investment interest. The strategy which had been done was the socialization and education activities. The socialization strategy was done by targeting potential new investors as well as existing investors. Further, the forms of educational strategy include campaign activities with the slogan 'Let's Save Shares', capital market school activities, implementation of the Prospective Investors Forum in collaboration with government and private institutions and opening an Investment Clinic, namely the Galeri Investasi. The analysis technique in this study applied a qualitative descriptive method obtained from the results of interviews and documentation. The results showed that the strategy of socialization and education activities at the Indonesia Stock Exchange at the Lampung Representative Office was not optimal. The researcher suggests that the Indonesia Stock Exchange (IDX ) Lampung representative office can maximize the cooperative relationship with the Investment Gallery and with capital market study groups. The researcher also suggests that the Indonesia Stock Exchange Lampung Representative Office maximizes the socialization of capital market products to the public, especially academics or young people because the growth of investors from these circles is quite significant and these circles can be a bridge for information related to the capital market to the society. The researcher also suggests that the Indonesia Stock Exchange Lampung Representative Office should continue to use various social media to socialize its products in the current digital era.
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