In developing countries, child safety seat use remains low, which contributes to the consistently high rate of child injuries and deaths in traffic accidents. In order to protect the safety of child passengers, it is necessary to improve the public acceptance of child restraints. We improved the shortcomings of the traditional child restraints by adding some new features: 1, tightening Isofix automatically; 2, using temperature sensing, a high-temperature alarm, automatic ventilation, and cooling; 3, using pressure sensing, if the child is left alone it will set off the car alarm; 4, voice control to adjust the angle of the backrest; 5, the seat can be folded into the trunk. These functions make human-computer interaction more humane. The authors collected changes in parental acceptance of child restraints using the interview method and questionnaires. We found that acceptance increased significantly after making intelligent improvements to the child restraints. The authors used the Technology Acceptance Model to identify the key caveats influencing users’ use of intelligent child restraints. Performance expectations, effort expectations, social influence, convenience, and hedonic motivation positively and significantly impacted the willingness to use intelligent child restraints, so the authors suggest that these points should be emphasized when promoting the product. The current study findings have theoretical and practical implications for smart child restraint designers, manufacturers, sellers, and government agencies. To better understand and promote child restraint, researchers and marketers can analyze how people accept child restraint based on our research model.
The intelligent innovation of child safety seats has brought new impacts and challenges to the Chinese market. Researchers in the car seat industry have been focusing on industry regulations and the abuse of car seats, but there is a lack of consumer-centered research. This study is the first to combine two theories of consumer subject-specific innovation (DSI) and the theory of consumption value (TCV). This study explores how consumer innovations influence consumers’ purchase of innovative child safety seats through perceived value. The proposed research model was evaluated using a partial least squares structural equation model, and data analysis revealed that the model had good model fit, reliability, and validity. Consumer product innovation has a significantly better impact on willingness to buy than consumer information innovation. In this study, in the relationship between consumers of information innovation and purchase intention in the automobile seat industry, a new kind of parallel multi-mediating relationship between the social value, hedonic value, and novelty value of perceived products was proposed. The study’s results address the need for more consumer research in the intelligent seating industry, as well as how to give researchers and marketing firms solutions and suggestions based on facts.
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