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PurposeAims to investigate the structural relationships between out‐patient satisfaction and service quality dimensions under a South Korea health care system where patients have substantial freedom in choosing their medical service providers and to further study the causal relationship between service quality and satisfaction between out‐patient subgroups obtained on the basis of gender, age and types of services received.Design/methodology/approachAfter assessing the construct validity of the service quality dimensions based on confirmatory factor analysis, a path model specifying the relationships between service quality dimensions and patient satisfaction was estimated. The next analysis was a series of multi‐sample analyses. A multigroup LISREL analysis was used to test the invariance of structural paths between service quality dimensions and patient satisfaction.FindingsResults indicated that the general causal relationship between service quality and patient satisfaction was well supported in the South Korean health‐care delivery system. An examination of the estimated path coefficients showed that the pattern of relationships between service quality and patient satisfaction was similar across the gender, age, and service type subgroups. Results also revealed that the level of satisfaction, on the other hand, was not the same for subgroups when divided by age and the types of services received.Originality/valueSince the majority of the past studies have been geographically concentrated in the countries in North America and Western Europe, the findings of this study expand understanding of the relationships between service quality and patient satisfaction.

The paper examines how parental style affects consumer socialization in a cross-national context, focusing on family communication orientation, adolescents' use of influence strategies, susceptibility to peer influence, and impulse buying tendency. Multiple-informant data from each family (i.e., father, mother, and adolescent) are used in the analysis. The findings suggest that Chinese adolescents, compared with their Canadian counterparts, use less bilateral influence strategies (reasoning, bargaining), but more unilateral influence strategies (playing on emotions, stubborn persuasion); they are also less susceptible to peer influence, and have less impulse buying tendency. Across both cultures, authoritarian parents are more socio-oriented than authoritative, permissive, and neglectful parents, whereas authoritative and permissive parents are more concept-oriented than authoritarian and neglectful parents. Furthermore, adolescents with authoritative and permissive parents more likely use bilateral influence strategies than those with authoritarian parents, while adolescents with neglectful parents use more unilateral influence strategies than those with other parental styles. These findings provide novel insights on market segmentation and international marketing practices.

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