This study was conducted to evaluate the factors influencing students’ intention to use E-learning system. Seven dimensions in this study were determined are Computer self-efficacy, Computer experience, Enjoyment, System characteristics and Subjective norm, Perceived ease of use, and Perceived usefulness. In which, Computer self-efficacy, Computer experience, Enjoyment and System characteristics impact on Perceived usefulness of E-learning, while Computer self-efficacy, System characteristics and Subjective norm impact on Perceived ease of E-learning use. Perceived usefulness and Perceived ease of use impact on Intention to use E-learning. The research methodology was conducted in a survey with participation of 246 respondents from 20 universities. The data was analyzed by using descriptive statistics, factor analysis and regression. The empirical results showed that Computer self-efficacy has no impact on Perceived usefulness of E-learning, and System characteristics has no impact on Perceived ease of E-learning use. Finally, this study recommended some solutions, which universities thereby makes some recommendations to universities to attract more students in participating in E-learning until it is officially implemented for the universities’ training systems.
Purpose This paper aims to examine how social marketing intervention programmes to measure, evaluate and document social marketing impact. Design/methodology/approach A systematic review of 49 nutritional behaviour intervention programmes (2006–2020) was conducted. To examine the social marketing impact of the programmes, a logic model of social impact was used. The model comprises inputs (the resources used for an intervention programme), outputs (the direct products resulting from the use of resources), outcomes (short- to medium-term programme effects) and impacts (long-term programme effects on the individual, community or societal levels). Findings Most intervention programmes set the goal of encouraging their target audience to increase fruit and vegetable intake, choose healthy food items, drink less sugary beverages or consume low-fat diaries, while few others sought policy or systems change. Multiple criteria were used for impact evaluation (e.g. exposure and reach, changes in knowledge, awareness, attitudes, behaviours and body mass index). (Quasi) experiments were the most popular method used for impact measurement, followed by the pre-post model of impact. Positive changes were found in 33 programmes, often reported in terms of short-term outputs or outcomes. Long-term impact particularly on the broader societal level was not indicated. Originality/value This research offers a systematic review of how social marketing impact is measured, evaluated and documented. It also provides some guidance for social marketers on how to shift from a reductionist, behavioural outcome-focussed approach towards an “expansionist” impact approach that explicitly considers social marketing impacts on the quality of life of individuals, communities and societies.
Traveling is one of the basic and indispensable needs of each person. The more the society grows, the more demand for travel increases. The transportation service has been put into operation and is growing strongly with many types such as taxi, motorbike taxi. With the development of science and technology, technology has been applied to travel service industry. Recent years in Vietnam, smartphones have become extremely popular, which has led to the development of mobile applications including ride-hailing apps such as Grab and Uber. The emergence of Grab and Uber has changed a lot of habits of using transport services. According to the survey conducted in July 2017 of Q&ME survey page about usage habits and opinions about car booking applications. The survey was conducted with 600 users of car booking applications in Hanoi and Ho Chi Minh City (Vietnam). The results of the survey showed that 61% users affirmed that they used traditional taxi services less often than a year ago. Nowadays, consumers become wiser and they require not only high quality but also more professional service. With the emergence of Grab and Uber, traditional forms of transportation such as taxi, motorbike taxi will face more intense competition in the market. According to the survey results on Q&ME, 68% users used Grab more than Uber which means it could be seen that Grab is more widely used than Uber. Therefore, the research topic of us is focused on the study of Grab. One of the keys to success in the service industry is customer satisfaction. The more satisfied the customer is about the quality of service, the more profit the company will make. Therefore, Grab's rapid development in the past has also been related to customer satisfaction. Grab Holdings Inc., formerly known as MyTeksi and GrabTaxi, is a Singapore based transportation network company. In addition to transportation, the company offers food delivery and digital payments services via mobile app. The company was originally founded in Malaysia and later moved its headquarters to Singapore. It now operates in the Southeast Asian countries of Singapore,
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