The study aims to explore the relationship between the attitude and the intention to develop the sharing economy model of enterprises in the field of online travel services in Vietnam. Based on using the method of interviewing experts and processing, analyzing, and evaluating the results of the investigation and survey of 263 enterprises (notified and registered with the Ministry of Industry and Trade of Vietnam under Decree 52/ND-CP) or foreign enterprises with representative offices/authorized agents in Vietnam), research shows perceived benefits of the sharing economy model, state support, willingness to of enterprises, market readiness is related to the development attitude and intention to develop the sharing economy model of enterprises. In addition, the authors used multi-group structural analysis among business types to assess the differences of business types towards the intention and attitude of developing the sharing economy model. such as the difference in the impact of variables in the research model between types of businesses in the field of online tourism services in Vietnam. From these results, the study implies several policies to develop the sharing economy model of enterprises in the field of online tourism services in Vietnam, as well as proposes further research directions as follows: develop a sharing economy model suitable to the scale and application of e-commerce and each type of business in the field of online tourism in Vietnam.
In the history of national cultural development, Vietnam soon absorbed and was deeply influenced by the great currents of ideas of Chinese culture and humanity, including Confucianism. The spiritual life in Vietnam from “Doi Moi” up to now has had many changes towards the culture of “progressive, imbued with national identity”. Western cultural values were imported but did not lose the typical characteristics of East Asian culture in Vietnamese social life. Therefore, the theory of education in general and political and ideological education in particular of Duong Minh school is completely capable of interfering, integrating and symbiosis, developing in the spiritual life of the Vietnamese. from the aspects of ethics, religion, belief, politics... This interference is an inevitable step in the current trend of economic integration and globalization. Within the scope of the article, we clarify the similarities and differences in the theory of ideological and moral education of Vietnamese Confucians from the sixteenth to eighteenth centuries with the educational theory of the Duong Minh school. learning to show the ability to adapt to creating new cultural values of Vietnamese people as well as the profound influence of Psychology on the Vietnamese spiritual life.
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