Discourse is an important tool discussing social relations in the discursive patterns. A well-designed discourse can easily dominate people and can construct their perceptions. Therefore, discourse is critical in the political world when one uses it to communicate ideas and visions to the people. Therefore, the present study aims to identify the elements of gender references, persuasive techniques, and social interactions associated with political discourse of Hillary Clinton. The study has used the framework of conversation analysis for studying a total of three interviews and five debates of Hillary Clinton. The interviews and recording were extracted from YouTube and then transcribed and interpreted by converting them into text. The findings have revealed a significant use of persuasive techniques and social interaction in Clinton’s political discourse. The results also imply that using affiliation strategy, candidates can manipulate people. The study concludes that this strategy is more effective in representing oneself as truthful as compared to conventional narratives.
Discourse is a fundamental factor to communicate and to identify a language or use of language. Therefore, the language used in political discourse is important for the candidates to persuade the voters. In the light of Hillary Clinton’s political discourses, interviews and debates, the present study aims to identify the impact of her language on audience’s perception. A total of Clinton’s 29 debates and 3 interviews have been extracted from YouTube, which were transcribed in the written text. The findings of the study revealed that pronouns, metaphors, and rhetoric aspects in the speeches fulfil the strategic communicative functions. This allows the study to present a political agenda, identify the important issues, and highlight her political actions. The media portrayal of Clinton’s leadership skills and language used in political speeches had a great impact on the voters. Therefore, more research should be conducted to recognize what voters want from a female candidate as a president.
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