During the last decade, the Slovak and Croatian furniture industry markets have experienced changes that have made these markets more interesting for domestic and foreign investors. Furniture manufacturers and retailers are still trying to determine the best ways to adjust to customer demands, and understanding the furniture preferences of customers would provide beneficial information to the furniture industry. The purpose of this study, which was conducted in 2016, was to improve the knowledge regarding differences in the preferences of customers for furniture materials, attributes, and styles when purchasing furniture in Slovakia and Croatia. The findings showed that Slovak and Croatian respondents differ in their preferences for furniture materials, as well as the factors that influence their purchasing decisions when buying interior and exterior furniture. Overall, it was found that wood as the furniture material, compared with the surveyed substitutes, was widely preferred among the Croatian and Slovak respondents.
The article focuses on CSR 2.0 concept (Corporate Sustainability and Responsibility) in context with concept of a circular economy and responsible consumer. The main goal of CSR 2.0 is an improvement of the quality of life for all people in the world. This concept perceives consumers as global citizens. The basic principles of CSR 2.0 are Creativity (C), Scalability (S), Responsiveness (R), Glocality (2) and Circularity (0). The companies which implement CSR 2.0 can bring innovative solutions to most pressing social, environmental and ethical problems and challenges in the world. Responsible and conscious consumers can engage in the process of implementing CSR 2.0 by their willingness to collaborate and participate in the marketplace and corporate world. The aim of this paper is to look at the consumer from the “Glocality and Circularity perspective” according to the basic principles of CSR 2.0 in the condition of the Slovak Republic. To fulfil this aim, we conducted a survey of 1061 Slovak inhabitants. The results show the profile of our respondents according to their local actions (environmental actions, buying ethical products etc.) and their profile/activities regarding their participation on circularity (e.g. recycling, re-using, sharing etc.).
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