This paper discusses the concept of campus souvenirs and emotional needs, analyzed the classical campus souvenirs design case. In the proposed campus souvenirs design process, heterogeneous isomorphism principle are used to explain the interaction between the emotional demands design and process. Finally discusses the campus souvenirs design problems existing in the research and development trend
The material is the main factor for the formation of the entity in the industrial product design. Modeling, colour, etc in the industrial product design are closely associated with the material. With a large number of modern new materials developed by research, the prospect of the industrial product design is broader and the value of industrial products, further enrich and improve. In product design, the designer should follow the principle of practical, beautiful, economy, environmental protection and reasonable use different material, so that the product can not only meet the functional requirements, but also has spiritual value.
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