The purpose of this study is to examine the impact of beauty service convenience on value consumption, customer satisfaction of beauty service users. This research was conducted on consumers with experience in beauty service use, and data analysis was analyzed with frequency analysis, multiple regression using the SPSS WIN 21.0 program. The results of this study are as follows. First the higher the decision convenience of beauty service, the higher the value consumption. Second the after-benefit convenience, decision convenience, and benefit convenience had a positive effect on customer satisfaction. Third benefit convenience and decision convenience, were found to have affected behavioral intention. It can be said that this research has prepared basic data for the convenience of beauty services to positively evaluate the value consumption, customer satisfaction, and behavior of beauty service convenience in the future. Therefore, the convenience of beauty service in the ever-growing nail industry is necessary for the development of nail service manuals and improvement of services.
Purpose: This study aims to strengthen job competency that is effectively used in the beauty industry. By analyzing the importance and performance level of the required basic job skills as per the national competency standards (NCS) of high school students specializing in beauty, job competency can be improved.Methods: A survey was conducted on 158 students enrolled in a specialized beauty high school in Seoul from March 22 to April 20, 2021. Frequency, factor, reliability, correlation, and simple regression analyses were performed. This study also used the importance–practicability analysis (IPA) matrix of basic vocational competency.Result: The IPA analysis results reveal that organizational understanding needs improvement. Moreover, as sub-areas, human resource capability, conflict management, negotiation, and technology application ability were identified, further confirming the urgent need for improvement. In addition, intense investment in this area is required. The higher the perceived social self-efficacy, the better information is provided with the help of others. Moreover, students’ ability to prepare for job search is greater, and the effect on organizational understanding is positive.Conclusion: Previous studies posited that the self-efficacy of university students has a positive effect on organizational understanding ability and confirmed that using the flipped learning teaching method improves the self-efficacy. The use of flipped learning in beauty as a subject, where theory and practical classes are mixed, and self-efficacy is used as a medium to strengthen organizational understanding, it is expected that it will help high school students specializing in beauty to adapt to the industry.
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