Big Bird Looks at the World, a Chinese co-production with Sesame Workshop, the producer of Sesame Street, uses science as a vehicle to promote curiosity, observation, and hands-on investigation among 3-to 7-year-old children. This study assessed the educational impact of Big Bird Looks at the World in a sample of 1860 children. Preschool and Grade 1-2 classrooms in Central and Southwestern China were randomized within schools to the experimental group (watched 42 11-minute episodes of Big Bird Looks at the World over a 7-week period) or the control group (engaged in normal class activities). Children's Big Bird Looks at the World content knowledge, in terms of science vocabulary and science facts, was assessed through interviews at baseline and post-test; children's responses were coded for quantitative analyses. Consistent with our assumptions based on cultural script theory, relatively brief exposure to Big Bird Looks
The production and life of the women in the southwest border of China are mainly based on the family organization. As an important member of the family, women play an important role in the family life. They gave birth, raised and educated their children, making a fundamental contribution to the family and society development. After the founding of the people's Republic of China, the women on the southwest border gradually became the participants of social public life. The local government should take measures to encourage the women to participant the social life more actively.
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