This paper explores how chatbots can offer opportunities for museums and galleries in engaging their audiences through recent developments, and through a case study approach focusing on the design and implementation of an audience development pilot in Milan involving four historic house museums (Case Museo di Milano). The pilot aimed to find new and interesting ways to engage teenagers in visiting these museums through visualising narrative using a convergence of chatbot technology and gamification.
This paper explores the growing pervasiveness of forms of participatory innovation in the cultural sector, with a particular focus on the integration of prototyping approaches. Participatory uses of prototyping are underpinning new developments and opportunities for museums and galleries in transforming both internal and public involvement in the co-design of services and engagement. This transformation is illustrated through landscape perspectives and real-world learnings.
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