PurposeDigital platforms have enabled the emergence of new business models by transforming the competitive scenario, labour, traditional management activities and strategies of the organisations regarding a number of productive sectors. The objective of this study is to analyse these changes in the educational sector from the view of professors who produce content in digital platforms, such as the massive open online courses (MOOCs).Design/methodology/approachIn-depth interviews were conducted with 10 Brazilian professors using MOOC. The methodology proposed by Bardin (2011) and the board’s guidelines (2013) were used for content analysis.FindingsPositive aspects such as autonomy, higher financial gains, geographic coverage, quality of life and cheaper and quicker courses were identified in the present study, whereas negative aspects were disclosure and sales performed by faculty members, problems with technical support, demand for new skills (e.g. digital marketing), new teaching methods and opportunities perceived by the professors.Research limitations/implicationsThe results found cannot be generalised to different publics and contexts.Originality/valueThe results contribute to a better understanding of the new business models on digital platforms as they show evidence of how these techniques are contributing to digital transformation of traditional sectors. This model can be used to connect professors who produce content to those who want to learn as well as to enable remote operations in educational institutions. Additionally, managers, CEOs and entrepreneurs of the sector can use MOOC as a reference when formulating their strategies.
A pandemia alterou a rotina de milhares de empresas no Brasil em 2020. Neste cenário, com o apoio de tecnologias de informação e comunicação (TICs), muitos trabalhadores passaram a realizar suas atividades de forma remota. Todavia, esta mudança repentina trouxe rupturas e desafios para as organizações, pessoas e famílias. Assim, o objetivo do trabalho foi investigar as percepções de gestores e liderados brasileiros sobre a mudança para o teletrabalho ocorrida no contexto da crise sanitária decorrente da pandemia da Covid-19, por meio de análise das respostas de 652 participantes em uma pesquisa quantitativa. A pesquisa considerou relevantes para a condução do trabalho remoto e gestão de equipes virtuais os fatores apontados na literatura. Os resultados demonstraram que a interação com a equipe e as dificuldades de comunicação/contato com clientes são os maiores obstáculos. Além disso, indicaram que os liderados não consideram estar preparados para o teletrabalho nem que as atividades tenham sido adequadas, embora os gestores tenham percepções distintas. A motivação também foi impactada, de acordo com o que responderam os liderados, mas sem alterar o comprometimento e a eficiência.
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