Based on the data collected through the investigation of fifty-eight enterprises engaging in cultural and performing arts, this paper attempts to employ the multiple regression analysis model to uncover the relationship among social capital, business model and enterprise performance.A conceptual model about the relationship among social capital, business model and enterprise performance is built in this study according to the social capital theory and the basic theory of resources. From the organizational perspective, this paper will discuss how to promote enterprise performance to make the economic transformation and industrial upgrading of the cultural and performing arts industry in Guangdong, Hong Kong and Macao possible.
Abstract-The small and medium-sized e-commerce have been presented with an increasingly complex and competitive market environment, so new marketing theories are in urgent need to guide their production and management. It has great theoretical and practical significance, to rationally use all kinds of social information elements to meet customers' consumption and psychological demand in the online shopping environment. This research based on the brand community and virtual community theory, this research can provide theoretical guidance to small and medium-sized enterprises to launch online marketing. Meanwhile, by investigating the influence of online social factors on customers' purchase intention, this research can also provide a new way and management basis to enterprises to attract and retain loyal customers.
Abstract-In recent years, colleges have paid more attention to entrepreneurship education. The government in china emphasizes much on the entrepreneurship issues, puts forward many programs and policies of supporting college students' entrepreneurship, and encourages them to start their own business or entrepreneurial activities, but college students are faced with different challenges and risks in their real entrepreneurial activities all the time. At present, there are many researches on the entrepreneur intention of college students. In this research, based on the Theory of Planned Behavior (Ajzen, 1991)[2],we discusses the entrepreneurial behavior of female students in higher vocational colleges, mediating role of creativity and moderating Effect of entrepreneurial knowledge, which are analyzed from the view of gender. The female students in higher vocational colleges are taken as the target of investigation to discuss the relation between entrepreneur intention and entrepreneurial behavior.
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