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This paper studies the impacts of food safety risk perception on the different dimensions of governmental trust. A logistic regression model was constructed based on the multidimensional analysis of government trust (i.e., competence, benevolence and honesty) with food safety risk perception, economic growth, combating corruption, social trust, political participation and demographic characteristics as explanatory variables. The main findings are that respondents with low levels of food risk perception, high political participation and a positive evaluation of economic growth and anti-corruption performance show high levels of trust in government competence, benevolence and honesty. Social trust has a spillover effect, which has a significant impact on government competence and benevolence but has no significant impact on the honesty of the government, which reflects the distinction between different dimensions of the public’s trust in their government. Highly educated people have low levels of trust in government competence, high levels of trust in government benevolence, and no significant impact on the judgment of government honesty. In general, the public speak lowly of the status of food safety and have limited interest in political participation. The government is better to strengthen food safety supervision and develop social capital to further enhance the public’s governmental trust.

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Examining the variances in the assessments of risk, as perceived by residents, facilitates the development of appropriate risk information communication strategies. This paper aims to identify the effects of information source patterns on perceived food safety risks based on demographic factors. A national survey was conducted to examine, by means of multiple regression analysis, the relationship between the public’s perceived risks, demographic factors and information access. The study finds that residents’ preferences for information sources have been empirically proven to significantly affect their perceptions of food safety. We also find that more educated young urban dwellers, as well as those without cohabitation experience, tend to perceive a higher level of risk with respect to food safety. In contrast to our expectations, gender, family income and family size are not significantly correlated with the perception of food safety risk. The findings help to explain residents’ attitudes toward food safety administration and reactions to food hazards in the Chinese context. It is recommended that the governing authorities strengthen their communication capacities using modern communication media and make full use of traditional and face-to-face communications with respect to regulations.

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This study presents a theoretical framework to explore the mechanism of firms' preference for different distribution strategies. The results indicate that the manufacturer, retailer, and e-tailer would prefer the distribution strategy of selling low-end and highend products through offline and online channels, respectively, when consumers are minimally sensitive to the product-quality differentiation. By contrast, supply-chain firms would prefer the distribution strategy of selling high-end and low-end products through offline and online channels when consumers are significantly sensitive to the product-quality differentiation. Firms demonstrate different preferences for distribution strategy when consumers are moderately sensitive to product-quality differentiation.

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