COVID-19 has spawned a surge in the number of public epidemic prevention policies. More important than active policy-making is how to increase citizens’ policy compliance willingness. Based on public value theory and nudge theory, this study adopts multilevel mediation and moderation model to analyze the relationships among the government’s authoritarian control, two-way risk communication, public value consensus, nudge, and citizens’ policy compliance willingness. A sample of 2,616 citizens nested in 86 Chinese cities was collected. The study found that (a) local governments can improve citizens’ policy compliance willingness by adopting both “stick” (authoritarian control) and “sermon” (two-way risk communication) policies, whereas two-way risk communication demonstrates a uniquely positive effect on public value consensus; and (b) the effect of two-way risk communication on policy compliance willingness is mediated by public value consensus. By enhancing public value consensus, two-way risk communication helps establish consensus between citizens and the government on “what needs/needs not to be done” and “what should/should not be done” to slow down the pandemic, thus coalescing efforts in a cooperative spirit; (c) nudge intervention positively moderates the effect of two-way risk communication on public value consensus, but has no effect on the authoritarian control–policy compliance willingness relationship. In other words, nudge intervention is a better companion to “sermons,” not “sticks.” Findings of the nuanced relationship manifested the differentiated effect of authoritarian control and two-way risk communication on citizens’ policy compliance willingness during a pandemic. The results provide theoretical implications for scholars to unlock the “black box” of public values and practical implications for strategies from behavioral public administration aspects to curb the ongoing COVID-19.
With the increasing attention paid to environmental protection and sustainable development in various countries worldwide, the relationship between local government competition and environmental governance has become more subtle and complex. This paper provides new insight into their relationship based on public value theory and media sentiment perspective. Utilizing panel data from 2012 to 2019 in 216 cities in China, this study integrated Data Envelopment Analysis, Conflicting Attitudes Model, Computer-Aided Text Analysis, and machine learning-based sentiment analysis, as well as nonlinear mediation model to empirically test the relationships among local governments’ competition pressure, public value conflict, media sentiments, and environmental governance performance. The study found that: (1) Competition pressure and environmental governance performance exist in a “U-curved” relationship. (2) The core mechanism of the above relationship lies in the mediating role of public value conflict. Within a specific range, the public value conflict faced by local governments increases as competition pressure increases. This conflict would push local governments into a dilemma and induce them to commit misconduct. However, when competition pressure exceeds this range, the public value conflict faced by local governments will be weakened, leading environmental governance performance to rebound. (3) Negative media sentiments significantly alleviate the negative impact of public value conflict on environmental governance performance. This study helps researchers and policymakers recognize government competition’s influence on environmental governance from a public value perspective, with further exploration and confirmation of the moderating role of media sentiments. It also provides theoretical and policy enlightenment for rethinking the behavior logic of local government and solving the dilemma of local government environmental governance.
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