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Drawing from primarily quantitative data collected in 2010 among adult residents (n = 204) in the state-planned tourism destination of Huatulco, Oaxaca, Mexico, this paper examines the ways in which local residents perceive the social effects of regional tourism development. Currently, socio-demographic impacts of tourism are insufficiently addressed within developing economies and within tourism development initiatives crafted and implemented under state control. Field-tested questionnaire data and ethnographic fieldwork indicate that among Huatulco residents tourism is not viewed as positively associated with increasing rates of crime, prostitution, or drugs. However, increasing variables such as traffic, noise, littering, or population size are associated with Huatulco's tourism economy. Huatulco residents' views on population mobility are mixed. The results presented herein support previous findings within the literatures on tourism impacts, as well as challenge some existing assertions on the correlations between tourism development and social changes within host communities.

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In 2000, the American Legacy Foundation (Legacy) launched truth, a national, multi-medium tobacco control social marketing campaign targeting youth age 12-17. This paper provides a brief description of one aspect of that campaign, the truth tour, and compares and contrasts the truth tour with commercial field marketing approaches used by the tobacco industry. The methods used for the tour's process evaluation are also described, and two important lessons learned about using field marketing techniques and using youth to implement field marketing techniques in social marketing campaigns are discussed. Social marketing campaigns that target youth may want to launch field marketing activities. The truth tour experience can inform the development of those efforts.

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