We propose a novel literature review method in order to systematically trace and reveal the dominant narratives of a body of literature: the model‐narrative review method. We apply this method to an ever‐growing literature on ecosystems in business studies, as it resembles a rich knowledge base with somewhat competing, overarching stories, replete with emplotted characters, systematic puzzles and embellished scientific drama. To interpret these unfolding storylines, we both separately engage with and connect seminal work on business, entrepreneurial and innovation ecosystems. Through thematic reading we map the key themes and scientific puzzles in each ecosystem type. Through enstoried reading we identify how authors construct the plot, narrative setting, emplotted characters, narrative voices and moral lessons around ecosystems. Through rhetorical reading we explicate the rhetorical devices and strategies that claim the relevance of their work. Our findings expose a number of hidden meanings and underlying assumptions, adding transparency to ecosystem rhetorics and enhancing conceptual clarity. Altogether, this method offers a systematic construction of model‐narratives to synthesize and critically reflect upon similarities and differences between related concepts and opens up space for alternative research questions.

This paper examines how entrepreneurial opportunities co-evolve within a sustainable entrepreneurship ecosystem (SEE). Most of the literature on entrepreneurial ecosystems falls short on integrating the entrepreneurial process in empirical research. To analyze data collected from pre-start-up teams within a nascent SEE on high-tech cellulose-based materials over 3 years, we apply a design science approach that helps understand actors' collaborative sensemaking in designing and structuring ecosystem features and relationships. Our findings show that the SEE can be seen as a design artifact which evolves by ecosystem actors collectively engaging in new venture ideation and developing opportunity confidence. Furthermore, the paper presents a novel SEE framework, which elaborates on phases and enablers of the opportunity co-evolution process within an emerging ecosystem. We contribute to the literature on sustainable as well as general entrepreneurial ecosystems and offer a new theoretical foundation for a process view on ecosystems.