In a changing and complex environment, international sport federations (IFs) have to face new challenges. These challenges can trigger or hinder IFs' professionalization processes. While researchers have examined organizational change and professionalization of national sport federations (NFs) and clubs, studies on IFs are rare. Considering professionalization as an important element of IFs' change processes in recent years, the study attempts to fill this gap. The conceptual framework is based on the concepts and dynamics of organizational change, the influence of isomorphic pressures and the operationalization of a multi-level framework. Data from six case studies was analyzed by means of qualitative content analysis. Findings reveal multiple causes of IFs' professionalization.Three particular findings are discussed: professionalization as a dynamic process with phases of acceleration that vary depending on IFs' size; IFs' becoming increasingly business-like through isomorphic changes; and five causes of particular relevance to IFs' current professionalization process.
Research question: This study examines the conditions and configurations that particularly influence International Federations' (IFs) commercialisation. Research method: Crisp-set qualitative comparative analysis (csQCA) is used to determine the conditions that are related to an IFs' commercialisation. Sixteen interviews were conducted in six Olympic IFs and one international sport umbrella organisation. Results and Findings: The findings reveal a variety of high and low commercialisation configurations. Specialisation is a key condition in both high and low commercialisation, and social media engagement is central in high commercialisation. Strategic planning and low accountability have low degrees of overlap with high commercialisation outcomes. With 13 out of 22 IFs achieving high levels of commercialisation, the findings demonstrate that IFs are increasingly developing businesslike behaviours. Implications: The findings highlight the importance of specialisation and social media engagement to achieve high commercialisation. However, when IF's assume a monetisation agenda, there are associated risks such as stakeholder legitimacy, mission drift, goal vagueness and adherence to good governance principles.
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