PurposeBased on father‐child dyadic responses, this paper is aimed at revising and validating the scales of fathers' communication structures, identifying Jordanian fathers' communication structures and patterns.Design/methodology/approachBased on two different studies, group interviews face‐to‐face, self‐administered questionnaires and drop‐off self‐administered questionnaires were respectively employed to solicit young children's and fathers' responses. While the first study (n=100) depended on convenience sampling procedures, proportionate stratified random sampling technique that relied on young children of ages 8‐12 was conducted to select the participants of the second study (n=916). Fathers' consent on the participation of their young children in the group interviews was obtained before collecting data.FindingsChildren of ages 8‐12 can precisely perceive family communication patterns (FCP) as adolescents and mothers. The influence of culture on fathers' communication structures and patterns is not clear. Jordanian fathers are principally classified as pluralistic fathers in their communication related to consumption issues and there is significant association between fathers' consumer socialisation goals and their communication structures and patterns.Research limitations/implicationsThe development of fathers' communication dimensions was based on a single‐country study and the two research samples were restricted to the public schools of Amman metropolitan.Practical implicationsMarketers can directly target Jordanian children in their advertising campaigns since children are more likely to make their own purchasing decisions. The marketers may focus on young children in their promotion campaigns to influence the family decision making related to products and services since their fathers adopt concept‐oriented communication structures.Originality/valueAn important contribution of this study is that neither fathers' communication structures nor young children's perceptions were previously used in revising and validating the scales of family communication structures and patterns at the level of collectivistic or individualistic cultures.
An analysis of the use of action learning on an MBA programme ABSTRACT The aim of this paper is to enrich our understanding of action learning by listening to the voices of the students who have been participants in an action learning set on an academic programme. In this case, the final year of a part time the Master of Administration (MBA) programme. One university, responding to calls for innovation in postgraduate education, made the decision to use a differing approach to the teaching and learning on their part time Master of Business Administration (MBA) by introducing action learning into the final year research methodology and dissertation module. The paper reports the outcome of that decision, focusing on the student experience in learning sets. Data was captured by means of a semi-structured and the findings were thematically analysed. Insights are offered into aspects of learning set psychological dynamics such as psychological climate, the emergence of hierarchy in learning sets and the inevitable leadership struggles that follow, all of which have an impact on both student satisfaction and effectiveness of the learning set. The paper also offers insights into action learning as both a teaching and learning methodology in the area of post graduate study as experienced by the participants themselves.
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