Purpose -Focus group interviewing, an important social science research methodology dating to the 1920s, is currently experiencing renewed popularity worldwide. This paper aims to review the implementation of this qualitative assessment tool as it relates to the library environment. The article is designed to stimulate the use of focus groups in librarianship and to demonstrate the range of positive applications across various activities within this field, such as administration, cataloging, reference, internet, and other areas. The goal is to bolster recognition that this data-gathering technique can be utilized to achieve a variety of goals. Design/methodology/approach -A comprehensive search of online databases was conducted in library science and in numerous other social sciences, given the interdisciplinary nature of the topic. The salient monographic and journal literature was selected and annotated. A number of standard handbooks, textbooks, references sources, and scholarly articles were consulted to provide the background information found in the introductory essay. Findings -The paper finds focus group interviewing can be successfully employed in a wide range of endeavors within librarianship. Relative to the other social sciences, to date libraries have underutilized the approach. Originality/value -This research may be useful for librarians, library administrators, and others who are involved in planning and conducting a focus group project in order to appraise the quality of library programs, services, and policies. No other article provides this level of in-depth review and evaluation through copiously annotated entries covering the spectrum of use throughout the library literature.
Purpose
– The purpose of this paper is to demonstrate alternative strategies to enhance participant interaction in library focus groups.
Design/methodology/approach
– Descriptive alternatives strategies are suggested as techniques to enhance participant interaction in library focus groups.
Findings
– There are no findings as such, rather this is a paper which suggests different approaches than have hitherto be tried in library focus groups.
Originality/value
– There has not been a similar article or set of proposed alternative strategies on this subject in so far as library focus groups are concerned.
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