Drawing upon Theory of Planned Behaviour a survey was developed and implemented in Shanghai, China to investigate potential outbound tourists' values in terms of destination attributes, as well as attitudes toward international travel. Five destination attributes were rated as most important by this potential group of tourists and included the natural beauty and icons of a destination, quality infrastructure, autonomy, inspirational motives and social self enhancement. In terms of predicting intentions to travel, social normative influences and perceived levels of personal control constraints were most influential based on TPB. The use of information sources in seeking information about a destination was also investigated. The evidence obtained suggests that television programs are an important source of information used by Chinese people to learn about target destinations. The role of the Internet as an information source was also shown to be substantial and stands to have a stronger impact over time.
The Chinese outbound tourism market has become one of the acknowledged emerging markets in Australia. This paper reviews the development of the Chinese outbound tourism market to Australia, with particular reference to issues emerging from the interaction between Chinese and Australian-based businesses. The paper begins with an overview of Chinese inbound tourism to Australia to provide some context to the discussion. This is followed by an examination of cultural factors, particularly guanxi, in business transactions in the Australian-Chinese tourism sector. A theoretical model is introduced to conceptualise the strategies managing the Chinese business relationships. This is an ongoing research project; this paper reports Stage One of the research which has been conducted to explore the crucial factors which influence establishing, developing and maintaining the relationships between Chinese authorised travel agencies and Australian inbound tour operators.
The timeshare sector has grown substantially over the past decade in both size and product configuration. Focusing on the concept of customer-derived value, group interviews were conducted with owners of timeshare holiday products to assess the dimensions of customer value in timeshares. Twelve such dimensions of value emerged from the interviews, most notably knowledge enhancement. Six detractors of derived value were identified. With a better understanding of the sources of value for timeshare owners, managers can recruit new owners, develop products, and enhance the levels of satisfaction and loyalty among existing owners.
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