Entitativity perception refers to the perception of a collection of individuals as a group. The authors propose 2 perceptual-inferential bases of entitativity perception. First, perceivers would expect a collection of individuals with similar physical traits to possess common psychological traits. Second, perceivers watching a group of individuals engage in concerted behavior would infer that these individuals have common goals. Thus, both similarity in physical traits (e.g., same skin color) and concerted collective behavior (e.g., same movement) would evoke perception of group entitativity. Results from 5 experiments show that same group movement invariably leads to common goal inferences, increased perceived cohesiveness, and increased perceived entitativity. Moreover, same skin color evokes inferences of group traits and increases perceived homogeneity and perceived entitativity but only when skin color is diagnostic of group membership.
Categorical accessibility is a cognitive factor that limits the extent of creative conceptual expansion. In the present study, we sought to establish the categorical accessibility norms in five conceptual domains among American and Hong Kong Chinese university students. In addition, we predicted that the tendency to access normatively inaccessible exemplars in a conceptual domain is positively related to the motivation to maximize the likelihood of attaining positive outcomes (promotion focus) and negatively related to the need for cognitive closure. We obtained the predicted relationships among both American and Hong Kong Chinese university students. These findings were discussed in terms of their implications for promoting creativity across cultures.
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