Vehicle position is one of the most valuable pieces of information in a Vehicular Adhoc NETwork (VANET). The main contribution of this work is a novel approach to enhancing position security in VANETs. We achieve local security by enlisting the help of on-board radar to detect neighboring vehicles and to confirm their announced coordinates. Local security is extended to achieve global security by using preset position-based groups to create a communication network and by using a dynamic challenging mechanism to confirm remote position information. Our solution is predicated on the widely accepted assumption that the vast majority of vehicles are honest and behave responsively. Extensive simulations confirm the quality of the proposed solution by measuring how fast compromised vehicles can be detected under various conditions.
Purpose
Online customer reviews could shed light into their experience, opinions, feelings, and concerns. To gain valuable knowledge about customers, it becomes increasingly important for businesses to collect, monitor, analyze, summarize, and visualize online customer reviews posted on social media platforms such as online forums. However, analyzing social media data is challenging due to the vast increase of social media data. The purpose of this paper is to present an approach of using natural language preprocessing, text mining and sentiment analysis techniques to analyze online customer reviews related to various hotels through a case study.
Design/methodology/approach
This paper presents a tested approach of using natural language preprocessing, text mining, and sentiment analysis techniques to analyze online textual content. The value of the proposed approach was demonstrated through a case study using online hotel reviews.
Findings
The study found that the overall review star rating correlates pretty well with the sentiment scores for both the title and the full content of the online customer review. The case study also revealed that both extremely satisfied and extremely dissatisfied hotel customers share a common interest in the five categories: food, location, rooms, service, and staff.
Originality/value
This study analyzed the online reviews from English-speaking hotel customers in China to understand their preferred hotel attributes, main concerns or demands. This study also provides a feasible approach and a case study as an example to help enterprises more effectively apply social media analytics in practice.
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