The purpose of this study is to examine the impact of three, four, and five-star hotel businesses' internal marketing activities on employee competence. With this end in view, a model for determining the impact of dimensions of internal marketing on employee competence was proposed and this model was tested through multiple regression analysis. A previously developed scale was used in order to measure internal marketing activities in hotel businesses. Since no scale to measure employee competence was found in hotel businesses, employee competence scale was developed for this study. As sampling method, judgmental sampling was preferred and employees of three, four, and five-star hotels in Nevşehir were included in the study. Data were collected via questionnaires. In the result of the research, it was discovered that internal marketing activities had a positive and significant impact on employee competence. Vision development affected employee competence negatively and insignificantly. On the other hand, in the result of multiple regression analysis done, it was discovered that personal development and reward dimensions affected employee competence positively and significantly.
Bu çalışmanın amacı, yöneticilerin aşçıların yetkinliklerine yönelik olarak beklentilerinin değerlendirilmesidir. Bu çalışma, aşçıların sahip olması gereken yetkinliklerin değerlendirilerek hem çalışanların, hem de insan kaynakları yöneticilerinin kariyer planlarını şekillendirmesine yardımcı olması açısından önemlidir. Araştırmada nitel ve nicel yöntemler karma olarak kullanılmıştır. Çalışmada, konaklama işletmeleri yöneticilerinin, aşçıların yetkinliklerine yönelik beklentilerinin, Kano modeli ve Analitik Hiyerarşi Süreci bütünleşik yöntemi ile değerlendirilmesi gerçekleştirilmiştir. Çalışmanın kapsamı, Nevşehir'de faaliyet gösteren konaklama işletmelerinin yöneticileriyle sınırlandırılmıştır. Araştırma iki aşamadan oluşmaktadır; (1) yöneticiler ile yüz yüze mülakatlar yapılarak (araştırmaya katılmayı kabul eden 26 yönetici ile) nitel analiz yöntemleriyle analiz edilmiş, (2) nitel analiz ile elde edilen bulgular doğrultusunda anket formu yardımıyla elde edilen veriler (anket formunu doldurmayı kabul eden 46 yönetici) Kano modeline entegre edilmiş Analitik Hiyerarşi Süreci yöntemi ile değerlendirilmiştir. Yapılan değerlendirme sonucunda aşçıların yetkinliklerine yönelik ağırlıklandırmalar yapılarak bulgular yorumlanmıştır.
There are many variables that affect employee performance in working life. Some of these variables originate from individuals, while others are caused by external factors. One of the individual factors that affects employee performance is perceived overqualification. The purpose of this study is to reveal the effect of perceived overqualification on employee performance. That's why in this research, the effect of perceived overqualification in the hospitality industry on employee performance is discussed. The data of the current study, which utilized 138 usable questionnaires, were collected from the kitchen staff of 4- and 5-star hotels in Nevşehir. As a result of the analysis made with the data collected, it was found that perceived overqualification negatively and significantly affects employee performance. In this context, as a result of this study, it can be said that employee performance may increase or decrease if the overqualification observed in chefs increases or decreases. In light of the results obtained as a result of the study, practical implications and suggestions have been made for future studies.
The purpose of this study is to reveal the effect of Covid-19 fear on travel intention and to test the mediating effect of reliance on vaccine in the relationship between fear of Covid-19 and travel intention. In this context, a structural model was created to examine these three variables: the relationship among fear of Covid-19, travel intention and trust in the vaccine. The quantitative study was carried out through a structural model in order to verify the behavior of the three variables together using IBM AMOS 24 package. A case study based on data collected from 467 public employees across Turkey supported empirically the study. At the end of the analysis, it was found that the fear of Covid-19 significantly and negatively affected the travel intention, while the fear of covid-19 significantly and negatively affected the trust in the vaccine, and no significant relationship was found between the trust in the vaccine and the travel intention. In the model in which the mediation effect was tested, it was found that trust in vaccine did not have a mediating effect on the relationship between fear of Covid-19 and travel intention. Considering these results, suggestions were made for the decision makers of travel, tourism and hospitality industry to be able to recover after the pandemic to create plan for policy and strategies.
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