The Europeans are now exposed to ideological influence that liberates them of all forms of official collective identity: religious, ethnic, national, and recently even gender one. National cultures are gradually disappearing and giving way to sub-ethnic cultures, e.g. the Basques in Spain, Alemanni and Frisians in Germany, Székely in Hungary and Romania. The author proves that developing festival culture in modern Europe may provide an effective means of preserving vital national differences. Without recognising these national cultural differences, the European civilisation is doomed in the globalised world.
National and ethnic archetype that is being carved in tales, folklore, and epos for centuries, is a key to understanding imagology as a set of images and notions about a culture or nationality. In Eurasia, gradual evolution of archetypes of different peoples was overthrown by World War I, which created new peoples, new borders and new nations. In the article, on the basis of studying Magyar national archetype and its relationships with other Eurasian archetypes, mainly Germanic and Turan, we are outlining a hypothesis that a clear delineation “our own – foreign” that would defy the globalisation, is a necessary prerequisite for the sustainable and productive coexistence of Eurasian cultures and nationalities and an important condition of Eurasia’s future development.
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