A combination of Q methodology and a Think Aloud task explored how cultural knowledge about bisexuality is constructed and maintained. Q methodology revealed positive interpretations of bisexuality. Critical Discourse Analysis of the Think Aloud task however, exposed the maintenance of dualistic categories of sex, gender and sexuality acting as 'operating systems' and strategically guiding the social representation of bisexuality as 'nonexistent', 'deviant', 'abnormal' and/or 'promiscuous'. The findings of this study suggest that overt heterosexism is not becoming extinct; instead it has found rather subtle ways of incorporating itself into 'liberal' discourses.
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