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Purpose This study aims to introduce a conceptual framework for service robot (SR) acceptance by customers, employees and policymakers – a framework to help determine corporate decision-making on SR workplace integration. Design/methodology/approach This study reviews SR adoption literature within the tourism and hospitality industry. These SRs may have some level of artificial intelligence capability and possibly anthropomorphic (e.g. humanoid) or zoomorphic (e.g. animal-like) features, contingent on task and design choices. The study then identifies factors that potentially influence employee and consumer acceptance and experiences of SR, as well as policy and compliance factors and all elements of the corporate decision-making process concerning SR adoption in the hospitality setting. Findings This paper reviews the obstacles and benefits of SR adoption in the hospitality industry based on employee, consumer and public policy considerations. Research limitations/implications SRs are increasingly deployed within hospitality and tourism settings. Future studies should further explore the value-adding functions of SRs implemented in existing hospitality operations. Practical implications Hospitality and tourism industry practitioners should integrate the dimensions in the conceptual framework to make fully informed decisions on SR adoption. Originality/value To the best of the authors’ knowledge, this is one of the first studies to provide a holistic SR adoption framework offering theoretical and practical implications for ongoing SR research and implementation.

Purpose This paper aims to analyze how a real-time COVID-19 pandemic is impacting Macao’s hospitality industry, and illustrates why lessons from COVID-19 are an opportunity for further development for the city. Design/methodology/approach This case study highlights local government and hospitality industry responses to a real-time crisis. Academic studies, media news and reports have been collected to illustrate why the Macao’s response to the COVID-19 pandemic could be taken as a city case study example. Previous crisis experience provided guidance to Macao’s success in this pandemic. Findings Macao has succeeded in managing the adverse effects of COVID-19, illustrating the coexistence of challenges and opportunities from experiencing the epidemic. With no COVID-19 cases in the city, cross-border tourism with China resumed in September. Macao is undeniably over reliant on the gambling industry to provide tax income and employment, creating an unbalanced industrial structure. However, the Chinese and Macao Governments, the hospitality industry and other stakeholders, have presented high levels of engagement, unity and rational courses of action during the pandemic. This paper examines Macao’s two orientations – intra and post-coronavirus – which are shown to be instrumental in the city’s future tourism development. Practical implications As the paper is Macao-specific, some generalization may not be applicable. The lessons and strategies proposed in the paper may only be theoretically and temporarily workable in this real-time situation. However, as COVID-19 will remain for some time globally, the efficacy of the findings justifies further ongoing analysis and application beyond Macao. Originality/value The case offers a first-hand analysis on the governance of Macao to negate the impacts of COVID-19, enabling a comprehensive review on the practices and policies that were effective during the virus outbreak. There is reference for researchers and practitioners in the public policy domain, and particularly in the area of crisis management and destination resilience. The result is worthy of future exploration on how the mechanism of centralized government facilitates risk management, and the rebuilding of a tourism economy in a crisis context, comparing this to other national systems.

Macao was one of the first cities outside China to start a gradual tourism lockdown in January 2020 due to the coronavirus outbreak. Although critical to Macao's economy, tourism had essentially ceased by March 2020, as the city closed its borders to regional and foreign arrivals. This paper presents the key policy and health measures since Macao's first coronavirus case in January. The city had recorded no coronavirus cases in the city in early March, but saw a second wave of imported coronavirus cases mostly as residents and non-resident workers returned from overseas. At the request of government, over 10% of Macao's hotel room inventory had been allocated as quarantine hotels. The 'top-down' approach by government meant stringent policy measures consisting of border closures and health advisories were actioned immediately to stem the spread of coronavirus. The economic consequences to the casino industry, which supplies 85% of the government's total tax revenues, have been dramatic, as casino revenues continue to spiral downwards by over 80% in both February and March. This paper presents Macao's reaction to the coronavirus in a three-wave analogy. It is argued that the recovery wave should move to public-private consolidation and collaboration.

PurposeThe purpose of this paper is primarily to examine the impact of cultural background on image formation by looking at Macao's regional tourism destination image perceptions by its main tourist markets of China (PRC), Hong Kong and Taiwan. Other image formation components are explored within this context, such as the impact of travel behaviors, travel motives and sources of information on Macao's image.Design/methodology/approachA face‐to‐face survey (random sampling) was conducted in the departure areas of the international airports in Hong Kong, Beijing, Shanghai and Taiwan (Kaohsiung). This uncovered perceptions of actual visitors and potential visitors to Macao, and allowed for only those with the ability to travel to be interviewed.FindingsMultivariate analysis conducted on the data revealed significant differences between the Chinese travelers from the various cities on leading image perception attributes, travel behaviors, travel motives and influences of sources of information.Research limitations/implicationsCultural background, while recognized in the image research as an important component in destination image formation, has been rarely examined in tourism destination image studies with research conducted on one nationality or group of people based on specific demographic indicators (such as student, leisure or business traveler). The research reveals important implications for the successful positioning and branding of a destination targeting at various markets even within one nation or culture, and questioning overall effectiveness of future image research that proposes national marketing and promotional strategy based on one source group.Originality/valueAs competition continues to intensify within cities and regions for domestic and international travel, the paper shows that there is a need to design tailored marketing, promotion and public relations programs in order to optimize influence on specific travel segments.