Modern methods of rearing tilapia in recent years and the importation of same may have contributed to the increase in the consumption of tilapia in Ghana as a whole, particularly among the Eʋe. Most organisms, including animals and fish, are named but they may not respond to their names as humans do. Observation also shows that consumers of tilapia are mostly conversant with the generic name of the fish and less interested in particularising the different species with their names. This paper seeks to investigate the essence of animal names with particular reference to tilapia among the Eʋe of Ghana. The research questions that are germane to the study are the following: Does the composition of names of tilapia derive from their physical characteristics? What knowledge do the Eʋe have about the names of tilapia and how does their knowledge influence the production, marketing and consumption of tilapia. The paper adopts a descriptive design approach in data collection and analysis. It establishes that the idiosyncrasies and general physical features of tilapia reflect in their naming system. Analysis also reveals that the names are both free and bound morphemes. The data further shows that geographical location, vocation, sex and age dynamics affect knowledge on the names of tilapia. These, to some extent, influence the production, marketing and consumption of the fish. The paper, therefore, concludes that even though organisms may not respond to their names, the names of those organisms such as tilapia are relevant to the people who ascribe these names to them.
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