Risk Management in Telecommunications CompaniesMarket globalisation and the ongoing world economic crisis have implied great troubles for a lot of companies, especially in terms of economic recession, difficulties in international partnerships, credit crunch, and more complexity in combining the global development with the needs of adaptation to the local context (Hong, Song 2010;Westjohn et al. 2012). All these factors have emphasised new types of risks and the difficulty to face them correctly in order to continuously develop the company's strategy.The global competition implies the enlargement of firm relations and the change in critical success factors (Brondoni 2010). Consequently, risk management
The Globalisation of Risk and the Approach to Market-Driven ManagementTo improve corporate performance and relations with the bank credit market, in an ever changing, unstable global scenario, we have to reflect on: a different approach to intercompany relations; analysis of the tendency for rigidity in the offer of credit by banks; a necessary corporate mindset focused on risk prevention and the instable response to the demand for credit; a redefinition of the operating logics and operating tools necessary to achieve a balance between opportunities for access to bank credit and the offer of funding to companies by banks.The market-driven approach to corporate management could facilitate intercompany relations when each company identifies the components of value in demand, as in the case of an application for funding to banks, in order to reconcile * Full Professor of Business Administration, University of Brescia (gandini@eco.unibs.it)
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