This chapter asks if and why advanced countries differ in their ability to export to China and India. To this end we exploit a newly collected, comparable cross-country dataset (EFIGE) obtained from a survey of 15,000 manufacturing firms in Austria, France, Germany, Hungary, Italy, Spain and the United Kingdom. The EFIGE dataset contains detailed information on firms' international activities as well as firms' characteristics like size and productivity, governance and management structure, workforce, innovation and research activity. We study both the extensive and intensive margins of exports and identify the firm characteristics that are positively or negatively correlated with exporting activity tout court and with exporting to China and India conditional on being an exporter. We confirm previous rich evidence and show that larger, more productive, and more innovative firms are more likely to become exporters and export more. We also provide some new evidence on the role of governance and management: while there does not seem to be a strong negative effect of family ownership, we find that a higher percentage of family management reduces a firm's export propensity and export volumes. When we turn to exports to China and India, we find that firms exporting there must be on average larger, more productive and innovative than firms exporting elsewhere.
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